Student-athletes have the opportunity to receive compensation from third parties using their personal brand, often referred to as their name, image and likeness. The American Sports Agents fully supports these opportunities for student-athletes across all sports.

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To help student-athletes navigate the NIL environment, our NIL platform in collaboration with Pivot Creative, serves as a centralized source for student-athletes to understand and make informed decisions about NIL. We provide educational resources, a directory of student-athletes interested in working with providers. 

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How do student-athletes benefit from NIL?

• Athletes can benefit from NIL by endorsing products, signing sponsorship deals, engaging in commercial opportunities and monetizing their social media presence, among other avenues.

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What are the regulations surrounding NIL?

• Rules allow athletes to receive compensation for use of their NIL; however, NIL activities may not be used to compensate an athlete for athletics participation or achievement (i.e., pay-for-play). Regulations surrounding NIL also vary by jurisdiction and organization. Some state governments and schools have implemented rules allowing athletes to profit from their NIL, while others have restrictions or are in the process of developing policies

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How do NIL rights affect student-athletes?

• NIL rights empower athletes to earn income from business ventures and personal brand while still in school. This can provide financial support, enhance their marketability and foster entrepreneurial opportunities.

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As a student-athlete, how do I get started?

• Student-athletes who are interested should contact us to see what their school NIL policies are.

 

What are some examples of NIL activities?

• Student-athletes have used their social media to endorse a brand or company, signed autographs, hosted camps or clinics and appeared in commercials for a product or company among many other opportunities that might be available in each student’s area.